NEXEN TIRE DESIGNATED OFFICIAL PARTNER FOR THE NEW YORK RANGERS.
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Madison Square Garden Sports Corp. (NYSE: MSGS) disclosed a marketing collaboration with Nexen Tire today, designating the prominent global tire manufacturer as an Official Partner of the New York Rangers. Within this collaboration, Nexen Tire will experience significant brand exposure during Rangers games at Madison Square Garden, spanning across digital dasherboard signage, virtual blue line signage, and ribbon LED signage. Additionally, Nexen Tire will be featured on the digital boards outside Madison Square Garden, reaching the millions of daily passersby around The Garden.
David Hopkinson, President and COO of MSG Sports, responsible for global marketing and brand partnerships across the MSG family of companies, expressed joy about the collaboration, stating, "We are delighted to be partnering with Nexen Tire" . Being a brand acknowledged worldwide and easily accessible, Nexen Tire significantly enhances the diversity of marketing partners within Madison Square Garden Sports, contributing substantial value to the array of collaborations.
We are thrilled to announce the partnership between Nexen Tire and the New York Rangers, stated Brian Yoonseok Han, CEO of Nexen Tire America, Inc. This represents an incredibly exciting opportunity to align with an iconic team like the New York Rangers. We eagerly anticipate connecting with the community and the team's devoted fan base."
Furthermore, Nexen Tire will serve as the presenting partner for specific Rangers social media posts, such as "Road Game Player Arrivals," featuring the brand's logo prominently displayed in photos shared on the Rangers' digital accounts.
Nexen Tire remains committed to utilizing its sports partnerships to craft memorable experiences and strengthen its connection with customers.
What is Madison Square Garden Sports Corp ?
Madison Square Garden Sports Corp. (MSG Sports) stands as a prominent professional sports organization, boasting a portfolio of assets comprising the New York Knicks (NBA) and the New York Rangers (NHL). Additionally, MSG Sports oversees two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL). The company operates the MSG Training Center in Greenburgh, NY, serving as a professional sports team performance center. For additional details, visit www.msgsports.com.
What is About Nexen Tire ?
Nexen Tire employs proprietary technology and adheres to the highest industry standards to guarantee top-quality products, supported by unparalleled customer assistance throughout the lifespan of each tire. As a global leader in high-performance, passenger, CUV/SUV/light truck, and winter tire offerings, the company distinguishes itself through innovative manufacturing and research. Nexen Tire provides premium products and stands among the select few tire manufacturers acknowledged for being original equipment on vehicles worldwide.
SOURCE: Madison Square Garden Sports Corp.
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